Brand Story

In the heart of Mumbai's bustling Lower Parel, a beautiful dream blossomed on February 14, 2016. IQ Kidswear, a dedicated children's clothing store, opened its doors, igniting a journey of love, comfort, and quality for kidswear across India. The creators of this enchanting venture, Neha and Sameer Pisat, embarked on this remarkable path fueled by a shared passion and a deep understanding of parents’ needs.

The Beginning of a Dream
Neha and Sameer’s story is one of determination and vision. For 20 years, they had nurtured a dream to create something that truly mattered. Sameer, with his rich experience in managing a female clothing brand franchise, and Neha, a dedicated professional at HSBC, decided to blend their skills and passions to bring a unique children's clothing store to life.

In January 2016, the couple decided to transform their dream into reality. Neha left her corporate job, and together, they laid the foundation for IQ Kidswear. Their vision was simple yet profound: to offer high-quality, comfortable, and stylish kids' clothing that catered to every child's needs.

The Inspiration Behind IQ Kidswear
The idea for IQ Kidswear was born from a personal experience that left a lasting impact on Neha and Sameer. For their son Medhansh's first birthday party, they had bought an expensive outfit that ended up being extremely uncomfortable for him. Medhansh cried inconsolably, and only after removing the itchy, ill-fitting clothes did he find relief. This heart-wrenching experience highlighted the lack of quality and customer care in the kids’ clothing market at the time. Determined to change this, Neha and Sameer vowed to create a store where comfort, quality, and customer satisfaction would be paramount.

Building a Brand Rooted in Quality
From day one, IQ Kidswear was built on a foundation of deep research and meticulous planning. Neha and Sameer traveled extensively, exploring different places to find the best fabrics, perfect fits, and reliable vendors. Their journey of discovery ensured that every piece of clothing at IQ Kidswear met the highest standards of quality, comfort, and durability.

They understood that for parents, finding the right clothes for their children is more than just shopping; it's about ensuring their child's happiness and well-being. This understanding became the cornerstone of IQ Kidswear's ethos.

A Commitment to Exceptional Customer Service
At IQ Kidswear, customer service is not just a department; it’s a philosophy. Neha and Sameer have revolutionized the shopping experience for parents by providing a warm, welcoming environment where every customer is treated like family. From the moment parents walk into the store, they are greeted with a smile and a heartfelt "Welcome."

Each piece of clothing, whether priced at Rs. 200 or Rs. 4,000, is designed to be non-itching, comfortable, and stylish. The staff provides expert guidance on sizing, and trial rooms are always available to ensure that clothes fit perfectly before purchase. If exchanges are needed, they are handled with a smile, reflecting the store’s commitment to customer satisfaction. This dedication has earned IQ Kidswear numerous positive reviews on Google, Facebook, and video testimonials from delighted customers.

Embracing Digital Transformation

In the wake of the COVID-19 pandemic, IQ Kidswear embraced the power of digital platforms to reach customers across India. They began creating engaging videos showcasing their products and conducted live sessions on Facebook and Instagram. Their genuine approach resonated with parents, and a viral video catapulted them into the national spotlight. Orders began pouring in from across India and eventually from around the world.

With the convenience of WhatsApp video calls, parents could explore the collection from the comfort of their homes, ensuring trust and transparency in every purchase. New Step is Fully Equipped E-Commerce Website www.iqkidswear.com. This digital transformation marked a new chapter for IQ Kidswear, establishing it as a trusted brand in the online marketplace.

Celebrating Growth and Community

In 2023, IQ Kidswear unveiled a new logo featuring stylish kids standing proudly beside the IQ brand, symbolizing the store’s commitment to quality and style. They regularly host fashion shows to showcase their latest collections and celebrate the talents of their young customers. Annual events, including singing, dancing, and drawing competitions, create a sense of community and joy.

Awards & Recognitions
Neha Pisat received the “Aachal Award” on Women’s Day, 8th March 2024, for the company’s exponential growth. Additionally, the e-magazine “Thane Vaibhav” has praised IQ Kidswear for its innovative business ideas. Many Instagram influencers and YouTube vloggers have noticed them..

Knowledge Update

Neha, a firm believer in continuous learning, has pursued various courses and business mentorship programs to keep IQ Kidswear at the forefront of the industry. The couple attributes their success to the guidance and support of numerous mentors, business gurus..

The IQ Team: The Heart of Their Success
The success of IQ Kidswear is built on the dedication and passion of the IQ Team. The founders consider themselves fortunate to have a team that treats this brand as their own. Team building has been crucial in their business journey, fostering a culture of collaboration, trust, and a shared vision. For the past eight years, Mr. Pradeep Singh has led the team with exceptional dedication. Contributions from team members like Mr. Sunil, Mrs. Anoop, and many others have been invaluable. Mr. Sameer Pisat, who heads Sales and Accounts, is a true partner in the business, managing almost everything with remarkable efficiency.

Gratitude

Throughout their journey, the founders of IQ Kidswear have been incredibly fortunate to receive the guidance and mentorship of many remarkable individuals. It would be unjust to attribute their success solely to their own efforts. They extend their deepest gratitude to Mr. & Mrs. Harsha Dhiraj Mandot, Mr. Rupesh Mamaniya, Mr. Hemant Devrukhkar, Smt. Meena Savla and family, Mr. Ratnakar Chandan, Mr. & Mrs. Kavita Guruprasad Shetty, the entire Lower Parel Vyapari Association, and business gurus such as Mr. Ameet Parekh, Mrs. Shreya Sharan Pawar, Mr. Sudhanshu Rane , Mrs. Harvi Shah, and the Saturday Club Global Trust, along with its numerous members and mentors. They also acknowledge the invaluable guidance from personality development experts at Landmark and many other direct and indirect teachers and guides.

Finally, they owe a deep debt of gratitude to their family for their unwavering love, trust, and support. As a couple, the founders have set a strong benchmark for supporting each other in mutually decided decisions while still respecting each other's personal space and dignity.

IQ Kidswear is not just a store; it's a legacy of love and care that extends to every parent and child they serve.